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“The company story is the company strategy.”

Ben Horowitz
Partner and Co-founder, Andreessen Horowit

Things I do

Strategic Narrative

I help CEOs create and develop the right story. One that aligns the company, and powers success in sales and marketing.

Demand Generation

I help SaaS brands make demand generation their competitive advantage. My unique framework grows revenue, shortens sales cycles and lowers customer acquisition costs.

Predictable Revenue Stream

I help SaaS brands create predictable revenue streams so that they can make better hiring decisions and secure capital from investors.

Brand Building

I help SaaS brands create a remarkable end-to-end customer experience that delights and builds word-of-mouth opportunities.


I help SaaS brands define and execute their go-to-market strategy. Establishing the one thing they're great at, and then adding clarity to their communications, so that prospects buy.

Lead Generation

I help SaaS brands achieve lead velocity with their pipeline by crafting lead generation campaigns that drive significant ROI.

Selected Works


Investments in real estate

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Millions of miles

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VR and sinespace chat

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Meditation on mindbliss

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The athletic

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Frequently Asked Questions

How Does it Work?

Danny works directly with you & your leadership team. He’ll guide you on marketing strategy and help you make the right decisions. Typically, this will be on a monthly retainer basis. A minimum of 10 hours per month.

What Other Services Are Available?

Most clients use Danny for marketing strategy and creative. Nailing the fundamentals of strategy (research, segmentation, and positioning). Then, also executing a marketing plan. This includes website design, branding, CMS management (e.g., Hubspot), social media, sales decks, investor decks and more.

When Can I Expect Results?

Clients typically see positive change after just three months. Clear strategic direction, internal alignment, and pipeline generation.”

Some of the brands I’ve worked with…

About Danny Asling

Danny Asling is an experienced CMO with $100m+ SaaS brands. He helps SaaS founders nail their go-to-market strategy so they can accelerate revenue, dominate categories, and raise investor capital.
Expert in strategy, positioning and storytelling.
International speaker for executive organisations & companies in 5 countries.
MBA business school graduate.
Community founder.
Experience in martech, sustainability, and green tech.
Founder of The Marketing Crowd.
A private marketing community for world-class marketers with over 1000+ global members.
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